Today’s Plan:
- Two Extra Credit Opportunities
- Color Theory
- Color Tools
Two Extra-Credit Opportunities
Two things:
- Submit prose, poetry, or art to The Crucible
- Attend our English Alumni Panel. Friday, Feb 28th, 4:00pm, Ross 0280. Two class of 2020 graduates, Winsome Lewis (Editorial Coordinator) and Jenna VandeBrake (Email and Content Manager)
Color Theory
What are a few ways we understand color?
- Color Theory (Color wheel, complimentary, analogous, etc)
- Color Value (Hue, Intensity, Shade, Tint, Saturation–see new basics 85)
- Color Meaning (Color in Motion
Color Tools
First, some nuts and bolts of print publishing. We should talk about the difference between color in print designs (CMYK) and (RGB). Here’s a short video.
When a printing press uses color, every color is applied by a plate that makes a lot of dots (with different saturation levels). There are four primary plates (Cyan, Magenta, Yellow, and blacK), printers adjust the color on each layer to produce the rainbow of colors you see. Designers can specify the use of very specific colors, but these get quite expensive to use.
What this means in practice: if your color document is getting printed off a regular color printer, then you can use as many colors as you want with no additional charge. However, if you are printing something like, say, a textbook, then you will pay more for additional colors (especially if your colors require the use of additional plates). This is why a lot of print color schemes will be 3-4 colors, since that is what most places will give you as part of a base “color printing” job.
Third, there are a lot of color palette generation tools out there. These can be particularly useful because they often do the hardest part–color value (matching hue, intensity, and saturation levels) for you. For instance, let’s play around with a Canva tool.
There’s A LOT of color tools and generators out there.
