Today’s Plan:
- White Space is Not Your Enemy, Color
- Some Color Tools
- Mini-Project #3: Developing a Flyer for the English Department’s 4+1 program
- Homework: White Space is Not Your Enemy, read the Typography
Working with Color
Tools / Resources:
- Maria Claudia Cortes: Color in Motion (cultural meanings of color)
- Canva: color palettes
- Color Hex: Community Generated Palettes
- Adobe: Color tools, also Labs for recoloring (Illustrator only)
Mini-Project 3: ENG 4+1 Program
For our third project, I would like to design a flyer or tri-fold brochure for the English Department’s 4+1 Accelerated MA program. If you are still learning photoshop, then go ahead and design a standard 8.5 x 11 flyer. If you have a handle on Photoshop, then you can take a swing at using InDesign to create a tri-fold brochure. We’ll start playing with InDesign next week (and there are plenty of tri-fold templates).
This project is meant to retest your abilities with the basics–alignment, focal point, contrast, spacing–while also giving you an opportunity to practice with color and typography. Not too much practice, since UNCO has a Branding Style guide with which I would like you to work. Branding and/or Style guides can be found at just about any major corporation or institution. They often cover writing, addressing issues of grammar and style. But they also cover visual design elements, including colors, font choices, and logos.
Homework
Read the White Space chapter on type. Complete activity #3 Try This, paying attention to type and color (use at least two colors).
