Today’s Plan:
- Job Report Feedback: Writing a Discussion Section (25 minutes)
- Writing for Social Media: Compression
Writing a Discussion Section
I wanted to look at an exemplary paper and talk about how to generate a discussion section.
Writing for Social Media
Remember back to the Lauer and Brumberger piece following writers around their workplace. Today we are going to pretend we are Tom, a social media strategist. We are a social media strategist for an academic publisher, and we have three different texts to market.
- Molly Rhoads, “A Book Lover’s Report on the Writing and Publishing Job Market”
- Fadde and Sullivan, “Designing Communication for Collaboration Across Engineering Cultures”
- Jim Corder, “Argument as Emergence; Rhetoric as Love”
Case:
Corporate has tasked your research team with coming up with some copy that can be stretched across a few different social platforms. We have to be ready to distribute that copy across Facebook, Twitter, and Instagram. They don’t have a graphic image selected yet, and are open to ideas. Corporate would like three different copy versions. One should be aimed at students, one should be aimed at teachers, one should be Halloween-themed. Please be sure to include potential hashtags.
Resources:
#1 Let’s look at MailChimp’s corporate style guide. [Writing for Social Media, Voice and Tone]. Hey, why that rule about “trending topics”.
#2 AAMC Guide.
#4 Remember that human beings are narrative creatures. We like drama and tension. Problem and solution.
For Monday’s class:
Generate 9 pieces of copy: (the three requested versions for the three articles above). Identify two potential hashtags for each post. If you want to identify images too, go crazy. You might turn this in as a Google Doc or as a Google Slide show with comments. Your choice.
