Today’s Plan:
- Write a Go West Email; Alternative Assignment
- Elements of Social Media Management
- Let’s Craft Some Tweets
- Photoshop: Let’s Crop and Adjust Some Images
- Homework: Fadde & Sullivan Email (from Tuesday’s Class); UNCO Social Media Project. Due next Thursday: Proficiency Project Materials
Elements of Social Media Management
- Peer Organization Research
- Social Media Follower Exercise
- Social Media Content Calendars
- Social Media Content Generation
- Twitter’s Default Advice #1
- Twitter’s Default Advice #2
- Something a bit more substantive
- Parts of a Tweet/Insta Post: Copy, Image, Mentions, HashTags [Twitter: collectively must not exceed 280 characters; Insta: photo adjustments and caption ]
Tweet composition exercise:
We’ve been hired by Connexions journal to craft a media campaign promoting Fadde and Sullivan’s article. They want us to produce 3 tweets, and one Instagram post.
Mentions: @psulliva, @DrFadde
UNCO English and Halloween
I’m saving the last 20 minutes of class to discuss this project.
In the fall of 2020, we designed a quick contest called the Trick or Tweet contest (which last year we renamed FiveSentenceFrights–follow the UNCO English department and submit your story to be eligible for a prize).
NOTE: Make sure you are designing a contest that you would actually participate in! Because, um, y’all will (and so will all your classmates).
Here is a link to the Google Drive folder for media assets.
Homework
There’s two things I would like you to develop for Tuesday’s class. First, I would like everyone to develop and submit to Canvas a potential Halloween social media project for the UNCO English department. Please keep your pitch to one page (single spaced). I will print out these pitches and we will review/refine them in class on Tuesday.
We’ll also spend time on Tuesday discussing Fadde and Sullivan.
Let’s review the schedule I mapped out last Tuesday:
- Tuesday, Week 7: Grant Writing Crash Course. Homework: Revising the Project section of a grant application.
- Thursday, Week 7: Design Crash Course. Homework: Redesigning a bad flyer. Read Fadde and Sullivan.
- Tuesday, Week 8: Discuss Fadde and Sullivan. Designing Information crash course.
- Thursday, Week 8: Social Media Crash Course. Homework: Designing social media materials. Work on Major Project. Begin drafting Presentation script.
- Tuesday, Week 9: Review and refine UNCO Social Media project. Discuss Fadde & Sullivan Emails. .
- Thursday, Week 9: Team Presentations [October 20th]
Here’s how I originally described the Team Presentation project:
At the end of the three weeks, you will give a presentations that does two things: first, it informs the audience about the book you have purchased and read. It gives us a concise and practical sense of the rules, tips, theories you have learned.
Second, it shares the results of your group’s major work project. Those are:
- Grant Writing: Your major project will be to complete a revision of the Kush Desai grant application–revising the other sections of the grant. You will also put together a preliminary funding target report.
- Design / UX: Your major project will be to design a flyer, brochure, and 3 instagram posts advertising our new Writing, Editing, and Publishing major. This project probably involves interviewing me.
- Social Media: You will design a Halloween contest for Instagram (Facebook and Twitter?). This will require rules, posts, images, documentation for the department team [a mini-content calendar], etc.
- Go West Documentary Team: Conduct an interview with a friend. I will provide you some documentation on how to record an interview. SUPER CRASH COURSE.
