Today’s Plan:
- Herrick’s Overview of Rhetoric
- Norming Job Ads
- For Next Class
Herrick’s Overview of Rhetoric
I enjoy this Herrick reading because I feel he gives a comprehensive introduction to Rhetoric as a discipline. Like Herrick, I am rather suspicious of folks who define rhetoric as persuasion–that definition is forced on rhetoric from a *logocentric* perspective that would limit its scope and influence. This is the kind of stuff we discuss in my 319 class.
Unfortunately, we have limited time to dig into this today (seriously, 30 minutes on the clock). I’d like to split into groups; each group will be responsible for compressing a section of the Herrick down into 3-5 sentence walk away.
- Rhetoric and Persuasion (pg. 3-5). How does Herrick attempt to nudge our understanding of persuasion? Austin, Ryan, Makayla,
- Rhetoric is Adapted to an Audience (pg. 8-10), Danielle W., Sophie M, William,
- Rhetoric Reveals Human Motives and Rhetoric is Responsive (pg. 10-12), Patience, Colin,
- Rhetoric Addresses Contingent Issues (pg. 15-16), Nichelle, Miranda, Sophia G,
- Rhetoric Tests Ideas (pg. 16-17) Alexis, Lex, Joshua,
- Rhetoric Assists Advocacy (pg. 17-19), Benjamin, Mikal, Sydney C,
- Rhetoric Distributes Power (pg. 19-21)Sydney, Easton, Skylar,
- Rhetoric Discovers Facts and Rhetoric Shapes Knowledge (pg. 21-22), Emma P, Lauren Hal, Jovana,
- Rhetoric Builds Community (pg. 22-23) Mya, Chloe, Milena,
- Conclusion (five themes of Herrick’s book–what are they? How can you frame each one in a single sentence?) (pg. 24–25).
Passages I would like to highlight: Why does studying rhetoric matter? (pg 6).
2 of Herrick’s 4 primary elements/dimensions of rhetoric:
- Argument (claim, supported by reasons/evidence. Logos)
- Appeals (ethos, an ethical appeal, who are we? Do I want to be this person? Pathos, how do I feel? How should I feel?
Norming Job Ads
In preparation for today’s class, I asked you to print and code the default jobs for your chosen track. Today I am going to ask you to get together with the other members in your group, review your codings, and input them into the spreadsheet.
I have made one change to the coding document: AP remains Adobe Premiere or videography. API is Adobe Photoshop or Image Editing. Once again, here is a link to the codes.
Here is a link to the spreadsheet.
And here is a link to the job folder.
Adding codes to the spreadsheet is a two part process. First, you should input the codes onto the file in drive. Let me show you another example. Basically, highlight the text that reflects the code and insert > comment.
After you have updated the file, you should input the codes in the file to the spreadsheet. Turn the title of the job into a link to the coded file. Remember to use the Share button to get the link.
For Next Class
We will be meeting in the Ross 2261 Computer Lab on Thursday.
Code and input 5 more jobs. You can put your codes directly into the file. Then add the codes to the spreadsheet. This weekend, I will go through the completed documents and check them for accuracy. Next week you will put together a report that focuses on what your analysis tells you. What have you learned about the job market from analyzing these adds? What codes are most common? Perhaps most unexpected?
