ENG 123 2.W: Engaging An Article (How I Read)

Today’s Plan:

  • IFS Welcome to the Space Show / Linduo Auditorium / 7pm
  • Engaging An Article (How I Read Research)
  • For Next Session (in the Ross Computer Lab

Engaging an Article (How I Read Stuff for School)

I’m not trying to be condescending here–I know y’all know how to read. But I do want to cover how to engage a reading and highlight the specific things I do when I’m reading material that I think I’ll end up writing about.

In rhetoric we call these things “heuristics,” a set of loose procedures to help read, write, or think. The one I generally teach in this class is called a “worknet.” The worknet approach was developed by Derek Mueller, a writing professor at Virginia Tech, in his 2015 article “Mapping the Resourcefulness of Sources: A Worknet Pedagogy. Mueller’s process has four phases; I want to talk about three of them:

  1. Semantic
  2. Bibliographic
  3. Affinity

The Semantic phases focuses on vocabulary. I give a reading a quick gloss looking for important key words, phrases I don’t recognize, buzz words. What words do I need to investigate further? What words help me position this text in a discursive field, context, on-going conversation?

The Bibliographic phase looks at a writer’s sources. But to do this, we don’t turn to a works cited or reference list (assuming the piece even has that). Instead, we want to look for whomever gets cited or referenced in the work. Quotes or paraphrases. And then we want to focus on the ones that are important to the argument of the whole piece, not a drive-by or hook. What are the voices (sources) with which the writer wants to align themselves?

The Affinity phase looks at the writer themselves–where did they go to school? Where do they work? What else have they written? With whom do they write? What attitudes or agendas (and I mean that as neutrally as possible) do they bring to their writing?

When I am reading something–academic or otherwise–I’m not only thinking through Mueller’s worknet, but am working with a few other things in mind.

  • First, I am looking for how the writer treats their opposition (assuming I am reading an argumentative thing). Do they work to fairly present opposing view points? Do they cite sources or rely on generalizations? Do they treat opponents evidence fairly or just dismiss it? Counterargument is central to quality thinking and democratic practice. How we treat words equates to how we treat people. I want to read and think with people who are nice.
  • Second, I am looking for how the writer acknowledges (or doesn’t) the limitations of their own position. In academia, we call this “qualifying” claims. There’s a pretty significant difference between writing “AI will end education as we know it” and “AI presents a threat to the way we have thought about school” and “AI will require that students, parents, teachers, and administrators thoughtfully consider how to integrate into our schools.” The first one has a certainty to it that irks me.
  • Third, and perhaps most important, I am always asking myself what the author wants me to get from the thing I am reading. What is the purpose? What do they want me to do differently?
  • Fourth, I am thinking about the rhetorical relationship the author is asking me to accept, the identity they want me to adopt. Who do they want me to be? What do they expect me to think?

Not every one of these questions will be relevant to every reading I do. But taken together, they provide me a wide range of strategies for engaging a reading and positioning it on a map with other readings. They provide a path to thinking. So, that list:

  • Special Vocabulary
  • Important Sources / Evidence
  • Who the writer is, what they do, (and for academic stuff) what else they have written, where they went to school, with whom they write
  • How they treat their opponents
  • How sincerely they engage counterarguments
  • How they qualify their arguments
  • What is the central arguments? What does the writer want me to do differently (idea > action)
  • How the writer sets up readerly identities

As I read, I can try and figure out how to start writing. Do I have to research a term? Look more into sources? Imagine a stronger counter argument?

For Next Session

Here’s the potential reading list:

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ENG 301 2.W: Job Codes / Spreadsheet

Today’s Plan:

  • Spreadsheet
  • Super Important for My Sanity
  • Review Codes
  • For Next Session (and Beyond)

SUPER IMPORTANT FOR MY SANITY
From now on, when you add an advertisement to the Google Folder, place an asterisk in the front of its title. This will mark off which other adds have to get reviewed next Wednesday.

Spreadsheet

When there’s ten minutes left in class, we will populate this spreadsheet.

Review Codes

Today’s major task is to review the codes on the Job Ads in our Google Drive folder. As of 2:30pm today, that folder contains 63 job advertisements. Ideally, we want each job ad to be reviewed twice. This will require logistics. I have put together teams:

  • Team #1: Tyler and Ren
  • Team #2: Brooke and Macy
  • Team #3: Shannon and Journie
  • Team #4: Faith and Caitlin
  • Team #5: Maya, Matt, and Adrien
  • Team #6: Kayla, Ashley, and Wyatt
  • Team #7: Javen and Fiona
  • Team #8: Carly and Brianna
  • Team #9: Molly and Rianna
  • Team #10: Leo and Sara
  • Team #:11 Rose and Avery
  • Team #:12 Madelyne, Dominik, and Matt

Each team will be responsible for reviewing the codes in the following advertisements. For convenience, here is a link to the Google Folder.

Team Number 1

  • Account Coordinator
  • AI Prompt Writer
  • Auto Service Advisor/Writer
  • Museum Editor/Writer
  • News Editor

Team Number 2

  • Communication Specialist
  • Content Writer – Avance
  • Content writer – Freelance
  • Northern Colorado Growth
  • Proposal Development and Content

Team #3

  • Content Writer (Remote)
  • Content Writer & Media Planner
  • Content Writer ETC [Two entries–combine/compare/review codes and then delete one]
  • Publishing Assistant
  • Sales and Marketing Proposal Writer

Team #4

  • Copywriter, EF Ultimate Break
  • Copywriter, Lelior
  • Social Media Content Creator – Coma Inducer
  • Social Media Manager – Rap TV
  • Social Media Specialist – Zimmer

Team #5

  • Copywriter – Brookdale
  • Copywriter – Fordham
  • Staff Writer – Denver Westworld
  • Staff Writer – WikiHow
  • Storytelling Content Writer – Oswego CC

Team #6

  • Data Journalism / Multi
  • Editor – Harper Collins
  • Entry Writer – PSA BDP
  • Technical Content Developer
  • Technical Storyteller

Team #7

  • Editor – Wyoming Newspapers
  • Editorial Assistant – Hatchette
  • Entry Level Comms Rep
  • Newspaper Copy Editor
  • Technical Writer- Fogg

Team #8

  • Freelance Editor
  • Freelance Entertainment
  • Freelance Food Writer
  • Writer – Marketing Comms – UAB
  • Writer & Ed – Adweek

Team #9

  • Freelance Grant and Proposal
  • Grant Project Specialist
  • Grant Specialist
  • Writer – Santa Monica Studio

Team #10

  • Creative Producer – Mr. Beast
  • Grant Writer Gillette College [Two entries–combine/compare/review codes and then delete one]
  • Jr Proposal Writer
  • Litigation Paralegal
  • Writer / Editor – Ladgov

Team #11

  • Coordinator, Creative Marketing & Comm
  • Managing Editor / Writer
  • Marketing Content Writer
  • Media Editorial Assistant
  • Service Writer – Benchmark

Team #12

  • Medical Writer – MJH
  • Medical Writer Costello
  • Multimedia Journalist – Coastal
  • Multimedia Journalist – Rapid
  • Publications Intern

What to Do:

  • Spend five minutes reading the advertisement from the bottom up. Check both submitted codes and look for potential missed codes
  • Spend 5 minutes discussing the job advertisement with your teammate(s). Add a section at the top of your ad: Reviewed by and your names.

My guess is that we will be able to review 3 ads today and will address the other two next week.

For Next Session

We’ve got two readings and responses upcoming. For next session, read Herrick’s “What is Rhetoric?” and complete the Canvas assignment. For Monday, read Miller’s “Humanistic Tech Comm” article and complete the Canvas assignment. For Monday, read Lauer and Brumberger’s “Hybrid” article (files section of Canvas).

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ENG 301 1.F: Coding Job Ads via Norming

Today’s Plan:

  • Questionnaire
  • Help Me Out-Submit Link to Canvas
  • Coding Job Ads
  • Project One Overview
  • For Next Session

Questionnaire

There’s a very quick thing for you to complete.

Help Me Out…

Submit a link to the “1.M: Adding a Job Advertisement to Our Google Drive Corpus Folder.” This is my bad, I think. The assignment didn’t ask you to submit a link to your job ad in Canvas, but that makes it much easier for me to keep track of.

Coding Job Ads

Today we are going to do some “norming” work. Norming is essential to collaborative qualitative research projects to ensure that all researchers are coding data in the same way. We’ll need our code sheet, and a selection of jobs.

Project One Overview

Week One:

  • Friday (today): Code Norming

Week Two:

  • Wednesday. Class: Review Codes. Classify articles (a spreadsheet is born). Home: Herrick on Rhetoric.
  • Friday. Class: Discuss Herrick. Home: Insert and collect one more job. Asterisk in title. Read Miller and post.

Week Three:

  • Monday. Class: Discuss Miller. Home: Quick Miller reflection. Check codes x3.
  • Wednesday. Class: Spreadsheet time. The Report Assignment. Home: Draft a methodology section for the report.
  • Friday. Class: Methodology Crit. Home: R&R Methods; read L&B “Redefining Writing/Editing” and post

Week Four:

  • Monday. L&B discussion. Home: Hmm. Can you create personalized data spreadsheets in Sheets? Can you start writing up data summary?
  • Wednesday. Data Analysis brainstorming, making graphs in Google Sheets. Home: write, write, write.
  • Friday. Data analysis brainstorming. Potential curve ball, B&L, classes & programs at UNC, extracurricular activities, etc. Home: Do all the writing. Due Saturday at midnight. Santos: Sunday from hell.

Week Five

  • Monday. Class: Reviewing job reports. Home: Revising job reports.
  • Wednesday. Class: Revising job reports. Some polishing. Williams and Bizup syntax.
  • Friday. Class: TBD. Home: Finish report, read Corder “Argument as Emergence, Rhetoric as Love”

For Next Session

For next Wednesday’s class, I would like everyone to submit and code two more jobs to the corpus folder. I have created two separate assignments in Canvas to for this to make it easier for me to track.

We will spend next Wednesday’s class reviewing codes.

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ENG 123 1.F: Sentence Syntax, AI Work

Today’s Plan:

  • Grades in Canvas
  • AI Quotation Work
  • For Next Session

Grades in Canvas

I wanted to remind everyone that I use that weird labor-based grading scale. If you pass something in, and it looks like you tried, you will get a 4.25 / 5 in Canvas. That’s the highest score. If elements of the assignment appear to be missing, or it doesn’t seem like you put in some effort, you will get either a 4/5 or a 3/5. If you want to revise and resubmit those, go ahead.

Remember that to earn an A, you will have to:

  • Revise your project proposal
  • Visiting student hours in order to share drafts or ask meaningful questions about a project/reading/work (have a Google Doc I can look at and we can discuss, come with specific questions about your writing you want me to address
  • Submitting a draft of your final paper prior to the draft deadline

Quotation Work

Here’s how I teach quotation and the use of sources (be it direct quotation or paraphrase).

  • Signal: who, what, where, when. Note that what/where can be a reference to a kind of media [article, book, poem, website, blog post], a genre [sonnet, dialogue, operational manual], or location/event [press conference, reporting from the steps of the White House]. The signal helps create ethos, establishing the credibility of your source, addressing their disposition toward the issue, and positioning them within the context of a particular conversation. Think of a paper like a dinner party. You’ve invited me and want to introduce me to all your guests. Very polite. After they leave, you might tell me how great they are or make snide comments about their dress.
  • Quote/evidence: in-line citations use quotation marks and are generally three lines or less. Block citations do not use quotation marks and are indented from the rest of the text. Generally, quotes present logos of some kind–be it in the form of statistics or argumentation. Of course, quotes can also be used in an attempt to engender pathos, or a strong emotional reaction.
  • Summary: especially for block quotations, you need to reduce a block of text to a single-line. You need to put the quote in your own words. Because language is slippery, and your readers might not read the quote as you do. So, offering a summary after a quote– particularly a long one (which many readers simply do not read)–allows readers an opportunity to see if they are on the same page as you. You might highlight a particular word or term of importance, especially if it indicates the writer’s attitude toward the topic.
  • Analysis: Reaction, counter-argument, point to similar situation, offer further information, use the bridge, “in order to appreciate X’s argument, it helps to know about/explore/etc. This is where the thinking happens.

For Next Session

Go into your the reading response Google Document you submitted for today and revise your quotation–thinking about signal, summary, and analysis (you can also choose to change your quote).

I will email out a reading and response assignment by Sunday at midnight.

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ENG 429 1.R: Mollick, Some Theoretical Terms, Ong and Literacy

Today’s Plan:

  • Mollick Responses / AI Experiments
  • Some Theoretical Terms
  • Fuck Plato (A Super Short History of Rhetoric)
  • Ong and Literacy
  • For Next Session

Some Theoretical Terms

Okay, if we are going to talk about “literacy” in the ways that Ong and I tend to do, then we are going to need a few things. First, we need to define a few terms. Second, we are going to need to talk about Plato.

Metaphysics

In short, metaphysics is a branch of philosophy that attempts to identify the absolute foundation of existence. “Meta” translates (mostly) as beyond, and thus “Meta-physics” asks questions about what exists “beyond” the physical world, what underlies it or (more commonly) transcends it. It also asks how/if we can approach said beyond.

Ontology

Ontology is perhaps the most complicated of the three terms I’ll introduce today–it also has different meanings to different disciplines. Let me start by loosely introducing “ontology” as “what one considers real” (and metaphysics as “how reality comes to be”). Why introduce them that way? Because that’s how Plato introduced them, and, as Alfred North Whitehead once quipped, “the safest general characterization of the European philosophical tradition is that it consists in a series of footnotes to Plato.” I much prefer Plato’s quip about Plato and will share that one in the next section, crudely titled “fuck Plato.” Moving on.

Plato’s ontology is metaphysical, meaning that this reality in which we live is predicated upon another, “transcendent” realm. This is generally called Idealism, Plato’s idea that the reality in which we live is a poor, pale, unfortunate, changing imitation of a richer, vibrant, amazing, immutable realm of pure idea. Everything that could ever be thought of or made already exists in this Ideal realm. The Ideal of everything that ever could exist is already imprinted in our brains at birth, and it is through the use of our brains that we rediscover them. The material world is, again, an unfortunate pile of sludge made worse by stupid people (so so many stupid people) who cannot see that they play with sludge (or shadows whatever fuck Plato) and will probably try to kill you if you tell them they are playing with sludge like they did his teacher. I am ranting a bit too much and free writing this so let me pull this together. Ontologically speaking, Plato believes that material reality is merely a signifier that points to a higher Ideal signified. We will revisit this point after you have read the Ong.

Aristotle is Plato’s student and he kind of thinks the whole transcendental Idealism thing is bullshit but doesn’t really want to say that too bluntly to his former teacher. He ends up arguing that any material entity is part material and part idea, and that the two work in correspondence to bring a thing into being (along with a context and an artisan, but I don’t have time for this today). What’s important about Aristotle is that he changes “ontology” to mean “system of classification.” This meaning still exists today (and is particularly important in computer science for teaching computers how to write). Aristotle’s ontology can be thought of as a heuristic for breaking a thing down into its parts *and* for imagining how to classify all the things (i.e., animal, vegetable, mineral, human). We are going to come back to Aristotle and how things get made/exist when we read the Heidegger essay, since Heidegger begins by asserting that modern-industrial technology desecrates Aristotle’s ontological interest in all creation-as-poesis.

Ethics


This one is also tricky and has a lot of meanings depending on discipline, thinker, and context. Generically, “ethics” is almost synonymous with “morality,” (i.e., ethics is the study of moral systems, of how we decide what is good or bad). I don’t like to use ethics this way. Ethics can also mean how we actually make decisions when moral systems come into conflict or cannot provide a clear answer. Morality means the rules–but what happens when it is unclear which rule we should follow? Ethics! I like this one better (and it was how I learned the term), but most of my career has been dedicated to a different perspective on ethics–that is, ethics of alterity or of the other. That is, ethics is how we treat the stranger, a science of hospitality, an inquiry into why “otherness” can be so difficult to manage and why we are quick (often unconsciously quick) to homogenize the other into something familiar, and same, (and often the bottom of a binary that authorizes us to dismiss, order, or destroy them).

I am introducing these terms because I will (and Ong will, and Derrida will via Heidegger) argue that literacy, in its semantic operation, produces metaphysics. Literacy also produces, perhaps, Aristotelian ontology (it certainly enables it). And, ultimately, Derrida’s critique of literacy (poststructuralism)

The way we use, treat, and think about words dictates how we will treat other people and the contextual world around them and us. Full stop.

[Didn’t have time to do Episteme vs Doxa, but this seems really useful for ChatGPT]

Fuck Plato

Time is working against me. It is 12:42 and I still have to read all of your responses before class starts. So this might be quick.

I mentioned above Whitehead’s quote on Plato and my preference for Nietzsche. Let’s go:

To be attracted to the Platonic dialogue, this horribly self-satisfied and childish kind of dialectic, one must never have read good French writers — Fontenelle, for example. Plato is boring. In the end, my mistrust of Plato goes deep: he represents such an aberration from all the basic Greek instincts, is so moralistic, so pseudo-Christian (he already takes the concept of “the good” as the highest concept) that I would prefer the harsh phrase “higher swindle” or, if it sounds better, “idealism” for the whole phenomenon of Plato. We have paid dearly for the fact that this Athenian got his schooling from the Egyptians (or from the Jews in Egypt?). In that great calamity called Christianity, Plato represents that ambiguity and fascination, called an “ideal,” which made it possible for the nobler spirits of antiquity to misunderstand themselves and to set foot on the bridge leading to the Cross. (Twilight of the Idols)

Sorry to the Christians in the room. And Hitler intentionally misinterpreted this line to try and make Nietzsche appear antisemitic. He isn’t. He just really doesn’t like any form of organized religion (but, like Heidegger is a full-fledged Nazi and we’ll talk about that more when I introduce him).

One retort I have to Nietzsche–Plato isn’t boring, but dangerous. He’s dangerous because he’s authoritarian and anti-democratic. His political structure is an intellectual oligarchy, in which philosopher kings (um, him and his favorite students) have to make all decisions for all people because they are incapable of thinking through complicated problems. He also argues that parents should have their children taken away after birth and given to specialists because people are also too stupid to raise children. The historic Socrates, from what we can piece together from Plato’s early texts (particularly the “Apology”) and other writers like Xenophon (who also wrote a history of Socrates’ trial and execution), was a “sophist” who didn’t think anyone could know anything with certainty. We might say that he was an insignificant wrangler who liked to show people their own ultimate insignificance. I like that guy. In Plato’s hands, Socrates becomes an insufferable arrogant asshole who knows everything and continually mansplains things to anyone unfortunate enough to get in his path. Actual sophistic dialogue and dialectic (the idea that we should all be able to debate every side of a question in order to produce the most complexity from which we can and must draw what each of us thinks is the least-bad answer) is replaced by long monologues and short replies (as Luna and I joked Tuesday, “yes Socrates,” “no Socrates,” “what else do you think Socrates”).

And, look. There are times when I look at our current hellscape of a world and wish I could just go into the code and edit a few things and make everyone do what I think is right. But then I remember the lesson of Galadriel the Elven queen from LotR that any attempt to impose one’s vision upon the world will ultimately end in horrific violence and instead of dictating to people as if they were inferior we have to work with people who are in fact our material equals because one day we will all die and simply turn to dust. No one’s dust is better than anyone else’s, even if some folks will have done horrific things before they turned.

Why am I writing SO much about Plato before we read Walter Ong’s discussion of literacy? Let me turn to another classical philologist, Eric Havelock, and his book The Preface to Plato. I don’t have time to chase the exact quote down, but Havelock has a kind of throwaway comment in the book that, as much as Plato thought writing was bad, dangerous, and would lead people to lose the ability to think (sound familiar?), writing allowed Plato to develop his entire system of thought, and that system of thought looks a little bit like writing. That last clause is pretty tricky, and Walter Ong basically spend three decades trying to explain it. That’s the essay you will read for homework. Fin. Time: 1:06.

For Next Session

Finish reading Ong’s “Writing is a Technology that Restructures Thought” and complete Write-Up #1 (see Canvas).

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ENG 123 1.F: Working with Quotations, Delving Deeper into AI Topics

Today’s Plan:

  • Reviewing Quotation Assignment
  • Rewriting
  • AI Topics
  • For Next Session
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ENG 301 1.W: Brumberger and Lauer, Coding Job Ads

Today’s Plan:

  • Syllabus Refresh
  • Review B&L Responses
  • Examine Job Ads in Google Drive Folder
  • Quick Intro to Qualitative Coding
  • For Next Session (and the one after that)

Syllabus Refresh

Monday feels like a blur and I can’t remember what I discussed on the syllabus. Let me highlight a few things.

Review B&L Responses

I made a Google Doc.

Examine Job Ads in Google Drive Folder

Clean ’em up!

Quick Introduction to Qualitative Coding

Time to norm. We will need this.

For Next Session

I want you to go into your job advertisement and code it, using the coding sheet I have you (linked above). Make a comment to “insert” a code. Leave a query if you are uncertain. We will work on these in class Friday.

For Monday HA–just kidding, we don’t have class next Monday. For next week (likely Friday), the Herrick reading / response assignment.

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ENG 123 1.W: Mollick Responses, Potential Research Topics

Today’s Plan:

  • Review Mollick Responses
  • Emerging Research Topics
  • For Next Session

Review Mollick Responses

Someone wrote:

“That is our responsibility: to make sure AI stays a tool for humans to improve our lives and not turn into gods made of wires and code.”

Great sentence. As a theorist, my work looks at human desire for certainty, and the dangers that it causes for other people. A former mentor of mine, Victor Vitanza, once wrote: “we are never at home in our whirl/world of language. Any and every attempt to assume that we are has or will have created for human beings dangerous situations.”

That desire for certainty can manifest in many forms: in a notion of God (not all forms of religious are dangerous in this way, but some are) or Reason (the 19th century testifies to how intellectual transcendence can translate directly into genocide) or Utopia (I had a friend who used to joke “tell me what your perfect world looks like. Now tell me how many people we have to kill to make it happen”).

AI might promise a kind of technocratic Reason-Utopia that would realize much of Vitanza’s fears. It would dictate one world of truth against which all others would be judged.

Emerging Research Topics

As I went through the responses, I tried to keep track of potential research areas. Here’s a preliminary list:

  • AI and Creativity
  • AI and Government Oversight / Corporate Oversight / Universal Income [Do we trust corporations to have our best interests at heart? How do we address the job market / economy of the future? How can/should we regulate AI?]
  • AI and Education [benefits, distinguishing productive use vs cheating]
  • AI and Alignment [Whose Values Get Coded?

Snippets:
On education, someone wrote:

I’m working towards being a special education teacher, and depending on what level of special education I teach I understand that I might have students who use AI as a shortcut for their own learning.

Which makes me ask: how do we draw the line between AI as an aid and AI as a shortcut?

Someone else wrote:

Although, I have used AI more creatively. Sometimes, I will play around with visual AI and type in silly prompts like, “a pink dolphin jumping out of the water” just to see what a pink dolphin would look like. Or when SnapChat came out with “My AI” I played around with it and asked it random questions just to see what it would respond with. My major is Elementary Education, so I don’t feel particularly threatened by AI, but I am nervous that my students may tend to use it in the future. I know that K-6 students might not use it as much as a student at the high school level might use it, but it is still a worry of mine.

Hmm.

On creativity, someone wrote:

There are lots of people in the world who use AI to make various forms of art and then either pass it off as their own or argue that AI does it better than humans, making artists obsolete. I’m attending UNC to study Art Education with the plan of becoming an elementary school art teacher, so potentially AI could take over my future job. I think AI is a unique tool that can be helpful for a lot of things, and I have used it for help with a lot of things, but the idea of using it to take people out of certain fields of work is terrible.

Which led me to ask: “I’d be really curious: what do you see as the value of making art? How do you defend taking hours to make a painting vs taking minutes to have an AI generate that painting for you?” Notice that I’m asking someone to define a foundational postulate (learning to make art has value because…).

Notice, too, that I am not addressing the other argument. Because there is two arguments kind of mashed together here. That’s fine! Writing, drafting, responding is messy work. But as we revise, and as we develop a research question, we need to pull them apart. The first concerns creativity in the way I have presented it above. The second concerns employment–those concerns are also valid! But I would not try to write a paper that explores both of those things at once.

For Next Session

Read one of the following:

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ENG 123 1.M: Welcome. Game. Syllabus. Reading. Writing.

Today’s Plan:

  • Welcome / Game
  • Syllabus
  • Reading
  • For Next Session

A Quote from Douglas Adams

I’ve come up with a set of rules that describe our reactions to technologies:

  • Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
  • Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
  • Anything invented after you’re thirty-five is against the natural order of things.

Syllabus

Here is a link to the syllabus.

For Next Session

Read: Ethan Mollick, chapters from Co-Intelligence: Living and Working with AI

Write: a 300 word response to Mollick (single-spaced). I would like your response to address a few things:

  • What are your experiences with AI? Have you used it (statistics tell us you probably have)? In what capacity (it is fine if you have used it to complete assignments)? Are you working toward a major/field that is likely to use AI? Are you an artist who feels like they might be impacted by AI? Are you already working with it proficiently or personally or professionally? You are taking a paragraph to build up a bit of ethos (telling us who you are and placing yourself in an AI discussion)
  • What do you make of Mollick’s claim that “focus[ing] on apocalyptic events robs most of us of our agency and responsibility?”? What agency? What responsibility? Why does Mollick believe we are stripped of it? Why might he be right? Why might he be wrong? [DO BOTH]
  • Explain to me in simple terms what “alignment” is and why we have to care about it. When we hear that world, what questions should we be asking ourselves?
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ENG 328 12.R: Print Typography

Today’s Plan:

  • Typography in InDesign

Paragraph Styles

Today we are going to focus on typography in InDesign. Specifically, we are going to work with paragraph styles. In preparation for today, I have asked you to make a paragraph style for the title of works. We will also make a style for author’s name and, time permitting, different styles for poetry and prose works.

Let’s look at the spring 2023 issue by Shellee Schwartz as an example.

Typography Checklist

Font Choice: I have asked you to pair two fonts together. Because this is a print magazine, you have a lot of options here. Traditionally, you would want your body font to be a serif font. Google can certainly help you find a combination or at least some inspiration. Remember that, if you download and install a font into InDesign for your design (which is awesome), you will need to include that font in the final folder you pass in (move it into your copy of the Crucible materials folder). If you need help with downloading and installing a font, then let me know.

Font Size: Typically, print designs use a “points” (pt) rather than “pixels” system (there’s also ems, but I will skip those today). I tend to prefer using pixels, if only because I learned web design before I learned print design. Typically, body font size in a printed literary magazine is 10pt (which would be 13.3 pixels). If you are ambivalent on this, then I would probably use “points.”

I refer to body font above because that gives us a baseline. To figure out how to size other elements, we want to use a modular scale.

Note that different fonts will size differently, and we ultimately want to create something both beautiful and readable. So don’t be afraid to bump your font up to an 11 base if (like in the Schellee example) your base font is really small).

Line-Length: Ultimately, after choosing a font-type and size, we want a line of 45 to 75 (max) characters. Shorter lines can be easily to read; often Crucible designers will use a column format for multi-page prose works to increase readability (remember to keep the gutter between the columns sensible).

Justification: Obviously we want body text to be left-aligned. But should we justify that text? Generally, the answer is no, unless we are working with dense text in smaller columns. I think the rhetorical purpose of a literary magazine should be to read the literature, and thus readability should trump spatial beauty. No justification please.

Leading: Leading is the amount of space we put between lines; generally leading is set between 1.2 and 1.5 times your font-size. So a font-size of 11pt would set the leading to 1.32 to 16.5. One big factor that designers consider is the x-height of a font–the higher the x-height, the more space you generally want between lines.

Orphans, Widows, Runts, and Rivers: I will admit that I just learned the term “runt” this morning while researching orphans and widows and have no idea if it is a real industry term or just something this writer at Herron Printing and Graphics made up. But it works for me.

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