ENG 225 4.M: Paragraph Structure and Working with Sources

Today’s Plan:

  • Reminder: Worknet #2 due on Wednesday
  • Paragraph Structure and Working With Sources

Paragraph Structure and Working with Sources

Today I want to spend time discussing some of the fundamentals of academic writing. We’ll practice this stuff on Wednesday in the computer lab.

  • Reminder: Writing cannot be taught

There’s two elements of writing that I want to handle today: paragraph structure and handling evidence. Academic papers are generally attempts to prove one major claim. Think of the entire paper like laying rail road tracks–you want to take a reader from position A to position B.

Paragraphs are individual steps on that track (ugh, the metaphor is failing me). Every paragraph should be attempting to articulate one (and only one) idea that helps move us from A to B. Here’s how I assess paragraph structure:

  • Does each paragraph open with a topic sentence that lays out the claim of that paragraph?
  • Does it transition into and contextualize evidence?
  • Does it supply evidence (quote, reason, anecdote, etc).
  • Does it summarize and then analyze evidence? [Note summarize and analyze are two different things!]
  • Does the closing sentence of the paragraph “end” the thought by referring the specific claim of the paragraph back to the overall argument of the paper?

Of especial importance is how you handle evidence–providing context, the evidence itself, and an analysis of the evidence to support the paragraph’s claim. Another list:

  • How well do you transition into a quote?
  • Do you know how to contextualize a quote [that is, briefly tell the reader where the quote falls in view of the original author’s argument].
  • After a quote, how deftly can you summarize the quote–putting it into your own words in a way that “opens” it up for the reader without sounding too repetitive. This is a skill, a real hard one.
  • AND then, how well do you add something to that quote/evidence that does something with it?

For instance, if your paragraph argues that Sicart believes players must feel complicity to enact ethical gaming, and you supply a quote speaking to that, then =what can you add to the quote(s) from Sicart to help me understand it more. Do you recognize what keywords in the quote require more explication? Do you have personal experience that can help illuminate the concept? Do you have something to add to the quote to amplify its argument? Extend? Examples? This is really the only part of a paragraph in which you are truly “thinking.”

Let me offer a simple example:

Sicart’s theory of ethical games centers around an idea of play as more than merely diversion or enjoyment. Sicart’s believes play is important because it allows us to explore ourselves and our beliefs. He refers to the ambiguity of moral rules as wiggle room, writing: “To play is to inhabit a wiggle space of possibility in which we can express ourselves–our values, beliefs, and politics” (p. 9). Play, as imaginative activity, makes possible explorations that we might never consider in our regular daily lives. Of course, not all play might meet Sicart’s notion of wiggle rooom. Playing Madden Football allows me to pretend I’m an NFL executive, but rarely does it call me to question my personal or political beliefs. But X game, however, does make me confront questions of Y and Z. When evaluating the ethical power of a game, Sicart’s notion of play asks us to think about how much wiggle space of possibility the game provides.

Even if I paraphrase the quote, I need a citation:

Sicart’s theory of ethical games centers around an idea of play as more than merely diversion or enjoyment. Sicart believes play is important because it allows us to explore ourselves and our beliefs. He refers to the ambiguity of moral rules as wiggle room, noting how play, as imaginative activity, makes possible explorations that we might never consider in our regular daily lives (pp. 8-9). Of course, not all play might meet Sicart’s notion of wiggle room. Playing Madden Football allows me to pretend I’m an NFL executive, but rarely does it call me to question my personal or political beliefs. But X game, however, does make me confront questions of Y and Z. When evaluating the ethical power of a game, Sicart’s notion of play asks us to think about how much wiggle space of possibility the game provides.

Plagiarism. It isn’t stealing words, it is stealing thoughts, ideas. Be sure to make a parenthetical reference when you use a idea from Sicart.

Let’s practice. Here’s a few passages from Katherine Isbister’s 2017 book How Games Move Us / Emotion by Design. Isbister is describing research she conducted on how players reacted to NPCs programmed to have human characteristics. The paragraph:

NPCs showed signs of submissiveness or dominance in their body postures and in the way they phrased their advice. For example, in figure 1.6, the NPC has taken a dominant stance (arms wide) but is using hesitant, submissive-style language (“what about maybe” and “perhaps”). In the study, each person saw one of four versions of the NPC–consistent dominant cues, consistent submissive cues, or mixed (body dominant with submissive phrasing, or submissive body with dominant phrasing). As would be the case with real human beings, those who interacted with the mixed-signal NPCs were less influenced. They made fewer changes to their own ranking of the items than participants in the study who saw consistent NPCs. In real life, consistency in nonverbal cues is associated with honesty and trustworthiness. It is amazing that these sorts of responses hold true for engaging with virtual humans as well. To the extent that NPCs display humanlike actions and reactions, we engage them using social norms and intuitive responses. This means that game designers can create powerful feelings in players when they make use of relationships that players form with NPCs. [p. 22]

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ENG 301 3.F: Describing Methodology

Today’s Plan

  • Elements of a Methodology Section
  • Quick Introduction to Genre / Let’s Read
  • Homework [Marc: At least 5 minutes to prep the reading]

Elements of a Methodology Section

If you Google Search for how to do a methodology section, you are going to see a pretty common set of expectations. Let’s take Indeed as an example, since it is currently the top hit on Google for “how to write a methodology section.”

  • Explain the purpose of the research
  • Explain the approach you chose
  • Explain any uncommon methods you use
  • Describe how you collected the data you used
  • Explain the methods you used to analyze the data
  • Evaluate and justify the choices you made
  • Discuss obstacles and solutions (relevant if anything went wrong during the research process)
  • Cite sources

So let me distill this down for this project:

  • Does the writer explain how job ads were collected?
  • Does the writer address previous research (Brumberger and Lauer)?
  • Does the writer explain the method of analysis?
  • Does the writer address reliability?

Homework

First, read the Carolyn Miller essay and complete the assignment in Canvas. Prep: a quick history on English departments and writing instruction.

Second, revise and resubmit your methodology section (you can resubmit to the same assignment).

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ENG 229 3.F: Opening/Establishing Shot

Today’s Plan:

  • Opening/Establishing Shot
  • Schedule

Opening/Establishing Shot

I am not a film director. But I do not that film directors spend a lot of time thinking about the opening shot of a film. I’ve been teaching this class for about seven years now and, perhaps more than anything else, thinking about opening/establishing shots might be one of the biggest impacts the class has had on me.

Let’s turn to Kelsa Davis’ article on “How to Create a Powerful Opening Shot.”

Schedule

A reminder that Worklist #3 is due on Wednesday. I’ve included a list of criteria for the project in Canvas.

Monday will be a work day. I’ll show you how to find some “copyleft” music, include it in Rush, and put a fade on it.

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ENG 301 3.W: “Hybrid” Jobs and Diving into Data

Today’s Plan:

  • Thursday Office Hours from 9:30 to 12:00 in Ross 1140B
  • Discuss B&L Reading
  • Diving into Data
  • Homework

Diving into Data

As I mentioned last Friday, I am approaching teaching this project differently this semester. In the past, we would have spent a week coding job ads; this semester, I am simply going to hand you my data (link to 2017 and 2022 job data). Your task is to comb through that data in order to make sense of it and translate it for lay audiences (students, parents, other faculty, administrators).

I want to start that work today by giving you time to look at the data and identify three smart/interesting/relevant/rhetorical ideas. I am here if you want to ask questions.

The idea behind transforming this project grows out the L&B article we read for today: as professional writers, you are likely to encounter a project in medias res; having an ability to jump into and make sense of foreign material will be valuable. I expect my data will be a bit confusing–a direct learning objective here is to work through that feeling.”

First research goal: to identify what tools and technologies, professional competencies, and personal characteristics writers can expect to encounter in job advertisements. Identify trends/changes. Identify outliers. Compare my results to B&L 2015. Do something smart.
Let’s put some smart things in here.

Once we have this list under (somewhat) control, our second task will be to put that data in conversation with your education at UNC. Remember, our ultimate goal is to help sell high school students on pursuing a literature or writing degree here at UNC. So let’s think across those vectors. [NOTE: IIRC everyone here is an English Major or a Writing minor, so I think one of the two following options works for everyone].

  • Option One: Comb through the new WEP major to identify strengths (and maybe point out weaknesses / supplemental options)
  • Option Two: Map out how, while at UNC, a student can pursue a course of study that prepares them to apply for writing jobs

Unfinished Draft:
I don’t know if we will have time for this in class today, or if this will have to wait until Friday. But our second research goal is to align these expectations with our new Writing, Editing, and Publishing (WEP) major. To help facilitate this alignment, let me share:

Homework

For Friday, I’d like you to take a swing at drafting a methodology section for this report. The methodology section needs to do a few things. First, it needs to describe how the job ads were collected (I described this process in a blog post, condense my Brumberger and Lauer discussion)? Second, it needs to describe how the job ads were coded (what are codes)? Third it has to explain what the researchers did to ensure that their research was reliable. Overall, the point of an academic or professional methodology section is to articulate the project such that a reader feels they could recreate this work. Think of it a bit like a recipe.

This methodology will of course grow–since the coding of the job ads is something that happened before you even started working. We will have to add more on how you processed this data and aligned it with an education at UNC.

For Monday, read the Carolyn Miller article “A Humanistic Rationale for Technical Writing” and complete the Canvas assignment.

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ENG 225 3W: Reviewing Worknet #1; Selecting Next Reading

Today’s Plan:

  • Thursday Office Hours: 9:30 -12:00 in Ross 1140B
  • Reviewing Worknet #1
  • Selecting Next Reading

Reviewing Worknet #1

First, I’ve commented on all of the worknets that I have in Canvas. You should find two comments from me (in blue): one on your summary paragraph and one a response to your final reflection.

I have also given you an Action item to complete. I’ll give you 10 minutes now to work on that item.

Second, I have some stuff I want to cover as a class. To Canvas!

Selecting Our Next Reading

For Friday, I want you to start reading a new research article. Let me discuss this by teams.

Team Ethical Gaming
I’d like you to read a more quantitative study on ethical decisions (something similar in design to the Lynch et al study on representation). So I propose that we start with Ryan et al’s 2023 article “The Effect of Morality Meters on Ethical Decision-Making in Video Games”. I haven’t read this one yet–but a quick skim suggests that it should resonate with Sicart.

For Friday, first spend 10 minutes playing this game.

Then read the introduction and methods section of the article. Finally, spend 10 minutes attempting to summarize:

  • How they collected participants
  • What they asked participants to do
  • How they turned this into meaningful data (what did they code/collect?)

Something I’ll be thinking about: how does Sicart’s critique of instrumental gaming, belief in consequences, concern about overt morality games, investment in pause/player reflection, and focus on wicked problems resonate with their Great Fire Game and their research design? What would Sicart say about this article?

Team Representation
This group is a bit more tricky to plan for–simply because I am unsure how many of you want to continue working on sex/gender and how many of you would prefer to work on race or queer studies.

If you want to continue working on gender, then I recommend reading either

If you want to work on race, then I recommend

If you want to work on sexuality or queer studies, then I recommend

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ENG 229 3.W: Basic Sequence & Work List #3

Today’s Plan:

  • Thursday Office Hours: 9:30 to 12:00 in my office (1140b)
  • Updated Photoshop Friday exercise in Canvas
  • Review Schroeppel Exercise (Composition)
  • Today’s Schroeppel Exercise (Basic Sequence)
  • Work List #3

Updated Photoshop Friday Exercise in Canvas

We had a number of people out on Friday. We did a tutorial on Adding Text that you can find in Photoshop (I think in the Learn section?). There’s an assignment in Canvas.

Review Schroeppel Exercise on Composition

Back to Canvas.

Schroeppel Exercise on Basic Sequence

This one will require you to move around and do some math. Just use still pictures!

There’s a template.

What story are you trying to tell?

Work List #3

Let’s check out the assignment description in Canvas.

In addition to our previous work on composition, this work list focuses on sequence. I want to supplement Schroeppel with this video by Jeven Dovey on the 9 shots he tries to gather before editing.

A second Dovey video that has a nice example of a shot reversal [start at 1:08].

We’ll talk more about establishing shots in class on Friday. Next Monday will be a work day; make sure you have footage to edit in class that day. These videos will be due before next Wednesday’s class.

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ENG 229 2.F: Photoshop Friday

Today’s Plan:

  • Basic Editing in Photoshop
  • Adding Text in Photoshop
  • Adding Text in Adobe Rush

The name of today’s class comes from an ancient internet tradition.

Basic Editing in Photoshop

Let’s Talk about the Basics: layers, the tool bar, image size vs canvas size.

Adding Text in Photoshop

Let’s try working with the Adding Text tutorial in Photoshop (it is 5 minutes long). I included a .jpeg in the class notes email so you do not have to download and extract the .zip file. You’re welcome.

Adding Text in Adobe Premiere Rush

There’s really not much too this–text options in Rush are limited. I do recommend creating titles for the different elements/steps in your How To video. Just be consistent with text-size and placement.

  1. Make sure we have a sample project with which we can work (file > new project; then use sample media).
  2. First we will add a title. Adjust your playhead to the start of your media. On the top-right of the screen, hit the “T” to open the graphics pane. Click “Add Graphic” or “Browse.”
  3. Another pane should open on the left-side of the screen. Some of these are quite obtrusive. Note too that I had difficult accessing some in our lab (a server issue, which I am guessing is related to IT)
  4. We can adjust the text. Adding a thin border or a drop shadow can help with readability.
  5. We can adjust the size and placement of the text box
  6. We can change the length of our title
  7. We can duplicate our title (but is that easier than creating a new one?)
  8. Homework

    Please remember that there’s three things due before next Wednesday’s class:

    • If you forgot to show me your tripod today, then show me your tripod on Wednesday.
    • Read the Schroeppel chapter on Basic Sequence. Be ready to shoot a basic six-shot, four angle sequence on Wednesday
    • Finish your How To video
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ENG 225 2.W: Completing the First Worknet

Today’s Plan:

  • Completing the First Worknet: The Affinity Pass
  • Team Work Spaces: Building a Bibliography

Homework: Completing the First Worknet

Today in class we’ll work on the third element of Mueller’s worknet, what he calls the affinity pass. Then you will revise your work on the three passes (semantic, bibliographic, and affinity) into one document.

Team Work Spaces: Building a Bibliography

You’ll remember that the first component of the worknet, the bibliographic pass, asked you to identify 3-4 sources from an article that could be used as further research. Today we are going to collaborate and share those sources by adding them to a Google Doc I have created. In order to try and prevent this from descending into chaos, there will be rules.

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ENG 301 2.W: Job Research Report Overview

Today’s Plan:

  • Review Codes
  • Job Research Report Overview
  • Homework: Reading for Next Wednesday

Job Research Report Overview

Our first major project acts as a follow-up to Eva Brumberger and Claire Lauer’s article “The Evolution of Technical Communication: An Analysis of Industry Job Postings.” I will ask you to replicate their research methodology in small scale. I myself did this work when I was hired by UNC back in the summer of 2017. I was charged with developing 3 courses that would help both Writing minors and English majors be better prepared for the job market. This charge led me to research job advertisements for English majors, and, at the time, Brumberger and Lauer (2015) was the most recent and comprehensive study I found.

However, their article focuses on “technical communication.” This designation can have many meanings–sometimes it is merely a synonym for professional writing. But not in their case–they use it (as do I) in the more precise sense of developing documentation (instruction manuals), product testing (usability reports), and working with scientific experts to communicate scientific/technical knowledge. Their research speaks more to folks at large research institutions with Professional and Technical Writing major, more specialized faculty, and software licenses such as MadCap Flare or Adobe RoboHelp.Our department didn’t have anyone matching those specializations–so as much as I appreciate their research, I wanted something a bit more relevant to our department. We are a much smaller department. While we currently have 7 full-time faculty (myself, Dr. Wood, Dr. Austin, Dr. Ezzaher, Dr. Goodwin, Dr. Brownlee, and Dr. Golson) none of us, I think, would claim Professional or Technical writing as a core specialization–we have experts in Rhetorical Theory, Public Rhetorics, Cultural Rhetorics, Composition and Writing Studies, Rhetoric and Technology. So the question that drove my own research, which you will learn to recreate, is: what skills, technologies, characteristics can UNC focus on to maximize your preparation for today’s job market? How can we best tap into the specializations of our faculty to design both an intellectually rigorous and vocationally strategic program?

In answering that question, I’ve turned my attention to Professional Writing jobs outside of technical writing. During my research, I came across a specialized job listing site–mediabistro.com. From their “About Us” page:

Mediabistro is the premier media job listings site and career destination for savvy media professionals. Whether you’re searching for new job opportunities, striving to advance your career, or looking to learn new skills and develop valuable expertise, we are here to strengthen and support your professional journey. We have the tools and resources to help you navigate your own path and find career happiness.

In addition to job postings, mediabistro.com offers resume services and courses on professionalization and personal brand building. Rather than turning to a more popular site like monster.com, I used mediabistro.com because it focuses specifically on jobs involving writing and communication. I particularly valued it over, say, Indeed.com or Linkedin because of its specific emphasis on creativity. Many of the students taking this course would be English Literature majors; I wanted to do what I could to make sure the course surveyed jobs that a) they might want and b) for which they would feel more qualified.

I spent the month of June 2017 scanning every job ad posted to mediabistro.com. I filtered out jobs that:

  • Called for experience in television production (especially those that required years of on-air experience)
  • Called for extensive experience as a field journalist (although I retained jobs open to those without journalistic experience; a few jobs were looking for bloggers or content contributers)
  • Required degrees in finance or accounting
  • Required extensive experience with Google Ads and/or other Customer Relationship Management (CRM) softwares (Salesforce was particularly popular)
  • Required applicants bring a client log with them
  • Required management or hiring experience (the term management is quite slippery in adverts; sometimes it means “manage a team” and clearly indicates the need for leadership experience. Sometimes it means “manage our twitter account” and isn’t, per se, a leadership position)
  • Required backend coding skills
  • Required extensive graphic design portfolios (I did retain entry level graphic design jobs)
  • Required 5 or more years of experience
  • Telemarketing jobs, part-time jobs, or unpaid internships

After filtering out these jobs, I was left with a corpus of 375 jobs. After closer inspection of every add in the corpus, I coded 232 jobs.

I ran this project again in the spring of 2022. My research assistant, Jacob Rigsby, collected another 250 jobs from mediabistro.com. After closer inspection, we culled the corpus to 240 jobs. Jacob first coded 25 jobs from the 2017 corpus for norming purposes. After that, Jacob and I coded every job in the 2022 corpus, meeting on Thursdays to compare results and discuss non-congruent codes.

In the past, I have had the class collectively code 200 jobs. This semester I am going to try something different. Rather than asking you to code 20 more jobs, I am going to provide you with the data from my research project. I will also give you a description of how that data was coded.

Your job will be to develop that data into an accessible and engaging research report. Like most pieces of professional writing, that report will have to juggle a few different audiences:

  • I want a report that might speak to high school seniors and/or college freshmen, demonstrating to them that Writing students can find a wide range of employment. It should also give them both 1) a sense of why they might want to major in Writing, Editing, and Publishing and 2) what courses they should expect to take if they do so
  • I want a report that very subtly speaks to administration, suggesting that–based on job data–that the new WEP major might need additional resources/courses that are currently unavailable
  • I want a report that documents the kinds of intellectual work writers do. This has to be grounded in job advertisements themselves–you will have to comb through a few and find passages that speak to how writing jobs are not just soulless mechanical hellscapes
  • Your report will have to oscillate between the job market as a whole and one of the specific specializations I delineate in the data: Writer, Editor, Marketing, Social, Sales, Design, or Hybrid (and we will talk about that last designation soon).

Resources:

Today I’d like you to spend some time looking through the job corpus. Try to find a couple of job ads that seem exciting, and be on the look out for jobs that show the range and intellectual promise that writers can experience. Lets’ divide up by letters of the alphabet (A-D, E-H, I-L, M-P, Q-T, U-Z).

Homework

In preparation for next Wednesday’s class, read the Lauer and Brumberger article on “Redefining Writing” and complete the Canvas assignment.

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ENG 229 2.W: Making a “How To…” Video (Part 2)

Today’s Plan

  • Generating Criteria for Writing and Evaluating Instructions
  • Reviewing Your Drafts
  • Reminder

Criteria for Instructions

I had you read a brief selection from Markel on documentation in preparation for today. I want to use that reading to generate a list of criteria. Let’s talk and write.

Reviewing Your Drafts

I asked you to print out a copy of your instructions for today (if you forgot, you can print from this lab for about 10 cents a page, assuming you have credit on Bear Print). I’d like to collect your drafts and have them reviewed by 3 different reviewers.

Reviewers: as you read, not only should you think about the material we listed, but close your eyes and imagine you trying to do the task described. Make not of where you have questions. Identifying ambiguity and places in which users might misinterpret instructions are key components of editing technical documentation.

Reminder

A reminder that Work List #2 is due before class on Wednesday. I’ll spend Wednesday’s class introducing Work List #3, “Promoting a Place.” Read Schroeppel Chapter 3 on the Basic Sequence–you’ll be using it for an in-class exercise next Wednesday.

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