ENG 328 1.W: Sins, Redesign

Today’s Plan:

  • Lay Out Sins
  • Mini-Project 1: The Remake
  • Playing with Photoshop
  • Homework (Canvas / Template)

Lay Out Sins

Let’s check out the discussion board in Canvas.

Mini-Project 1: Re-Make It Work

For homework I want you to read chapter 3 of the WSINYE, in which Hagen and Golombisky share their “Works Every Time” layout. They outline 7 parts of the layout:

  • margins (no bleed)
  • columns (two)
  • visual (graphic image)
  • cutline (alt text for image, not common)
  • headline
  • copy (body text)
  • tags (logos, etc)

Note: if you do not want to use the “works every time” layout, then you might look at some of the other layout options Golumbiski and Hagen discuss in chapter 6, or that Miller lays out in Chapter 4 (see page 26 for a very short summary).

You should choose one of the flyers from your layout sins slideshow for this project.

What is a bleed?. While I am not going to ask you to print your design, I’m going to ask you to pretend we are. This project is about learning some fundamental principles on how to create something (relatively) quickly that is “good enough.” The basic C.R.A.P. as it were. Bleeds cost money.

Why We Are Using Photoshop
I’ve debated what technology to use for this first project. I’ve decided against Canva–what I really want you to practice/internalize here is Golumbiski and Hagen’s formula, the “works every time” layout. I want you to practice selecting and sizing text, blocking out a page (working with space, proximity). I want you to select colors that work together and develop contrast. So, rather than work with a template, I’d like you to design your 8 1/2 by 11 flyer from the ground up.

The pedagogical justification for the insistence on Photoshop is tied to my recent research on artificial intelligence, writing, and metacognition. Put simply, my seminar last semester showed that a writer’s metacognition of the “rules” for writing directly impacted the quality of the writing they and the machine could produce. In our context, I believe it is important that you learn the rules for design, that you start from a blank page, so that you develop the metacognition necessary to determine what is (or isn’t) a good template.

Also, veterans of 301 will know that I want you to be proficient in the tools that appear in job advertisements. While I do see references to Canva appearing in jobs, I thoroughly believe a working knowledge of Photoshop–even the basics (cropping, color/lighting adjustment, typography) will serve you well in the job market and in life.

Given what I have written above, I want everyone to try and use Photoshop for this project. I don’t expect mastery and beauty–this project is as much about learning a new technology as it is about learning the principles of design.

Saving and Submitting Your File(s)
I don’t expect anyone in here will have experience in InDesign or Illustrator, but you are free to use those if you want.

As you work in Photoshop, you should frequently save your file. The file will be a .psd. This is a proprietary Adobe file–it cannot be opened or viewed without Photoshop. It is a vector file (see Miller 7), it is editable, scalable (maybe), and maintains the various layers used in its production. However, you cannot submit this file to Canvas.

  • If you design this in Photoshop, then I will require you to turn in a .jpg or a .tiff. Do not turn in the .psd file. Photoshop naturally saves as a .psd file, which retains all the layers and is editable. You will have to export your project as a .jpg or .png file, which is smaller but no longer editable.
  • If you design this in InDesign, then I will require you to turn in a .pdf. Do not turn in the .indd file.
  • If you design this in Illustrator, then you will turn in a .png file. Do not turn in the .ai file.

One other thing: Golumbiski and Hagen’s “works every time” layout is designed around a strong, graphic image (“graphic” is a tricky word to define here–but it generally means something like stunning, engaging, vibrant, etc). I encourage you to take a photograph that you can use in your design. This could be a picture of a building, of students studying, of a book or pile of books, a tree–whatever fits your subject matter. If you can’t think of how to take a picture to fit your subject matter, talk to me! If you really, really don’t want to do this, then you can use an existing image for your design–but you might struggle to find a high-resolution image large enough that it doesn’t pixelate when inserted in a 8.5 x 11 inch document with a resolution of 300px (on that note…)

Setting up your file
One of the fundamental rules of digital composition concerns “resolution,” how many pixels (digital) or points (printing) are contained in a single inch of your design (see Miller 7). Generally, this is how it goes:

  • Will this thing be shared digitally? Then the resolution should only be 72px per inch (maybe 144px if I want it to be super beautiful and I don’t care if some people can’t load it or see it)
  • Will this thing be printed? Then the resolution has to 300px or it will look like shit

The resolution on the template I offer you is set to 300px, as if this project would be printed. And I encourage you to work with that if you can print out a color version of your flyer and hang it on a billboard! It is fun to design things and place them in the world!

But there’s two immediate problems that you’ll encounter working with a 300px resolution:

  1. File Size increases almost exponentially. A 72px 8.5 x 11 image will have a file size of about 1.5 mb. The same design, at 300px resolution, will be about 30mb, if not more (put a large 300px photograph from a high-definition smart phone camera in that thing and you will have a .psd file that can no longer be emailed via UNC’s system).
  2. Images from the internet become useless. Unless you are paying from images from a stock photo site, you will struggle to find any high resolution images that you can insert into your design. Remember, digital web images are 72px, and when you put a 72px image into a 300px Photoshop document, it will look kind of like a postage stamp. Shrinkage.
  3. If possible, I encourage you to take a photograph to use in the “works every time layout.”

    A few tips for taking a good photograph:

    • Lighting: if you are outside, make sure the sun is behind you casting natural light on your subject. If you are inside, you want indirect light behind you–if you have a lamp directly lighting your subject, then you are going to get glare. Throw a tee-shirt over a lamp (make sure the tee-shirt is not touching the bulb or you might start a fire). Do not use a flash.
    • Rule of thirds; this is a rule that you must follow until you have permission to break it
    • Zoom in with your feet. Don’t use the zoom on your camera. If you want to be close to your subject, then get close. The Zoom on cheaper iPhones (like mine) can create weird pixelization. More advanced phones with multiple lenses will of course give you more options.

    But, given that this is our first project, and I am giving you limited time to complete it, you might just want to turn the resolution down on your image to 72px. To do this, go to Image > Image Size and change the resolution on my template to 72px.

    Homework

    See the assignment in Canvas for more info and my template.

    Idea for a remake project. Here is the sad sign posted on the hallway door to the faculty offices in Ross.

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ENG 231 1.W: What Are Mechanics?

Today’s Plan:

  • Review
  • “Mechanics”
  • For Next Session (and Beyond)

Review

I talked about “procedural rhetoric” a bit-arguing that it is an approach to video games that thinks about how the non-symbolic (word/image) dimensions of a game tells us something, or tries to persuade us about, an element of the world and/or our existence in it.

We watched James play a bit of “Everyday the Same Dream” and conducted some close reading–trying to connect specific elements, decisions, moments, in the game to a theory of what that game’s themes might be, its purpose, what it wants us to think or do differently.

Discussion: What Are Mechanics?

Words will happen. I’m guessing we have 15 minutes here.

Marc, remember to discuss “serious” games. This is worth a bit of our time (say 10 minutes).

And then maybe we play this for 8 minutes or so. And talk about it for another 10.

For Next Session (and Beyond)

(10 minutes to discuss homework)
On Friday, we will be meeting in the Ross 1240 computer lab. It is downstairs, in the same hallway as the Writing Center. We’ll be “speed playing” a few different games in preparation for our first project.

Remember that the homework for Friday is to finish reading the Bogost article and complete the Canvas assignment.

Speaking of our first project, I’d like to talk about it a bit today since we do not have class on Monday. Your homework over the long break is to play a video game for two hours in order to construct a procedural analysis of it. Hopefully, after today’s discussion, you have a bit better of a sense of what you might explore (and, if things go as I hope, we’ll have revised the quick template I used for this project last year, the template that we will use for speed playing on Friday).

I have a list of games that people have played for this first project the last few years. Pick one! If you would like to play a game for our first project that *isn’t* on the list, that’s okay too. We should probably talk about it in office hours Thursday if you can make it–I just want to make sure that the game does something procedural / mechanically interesting.

The homework over the weekend will be to play whatever game you have chosen for at least 2 hours and have something interesting to say about it.

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ENG 301 15.F: Last Goodbye (But Probably Not Really)

Today’s Plan:

  • Let’s Talk About Some Good News

US Bureau of Labor and Statistics

This might make you a bit sad but then I think it will make you happy.

And now…

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ENG 123 15.M: Wrapping Up

Today’s Plan:

  • Draft Feedback
  • Quick Write
  • Schedule

Draft Feedback

I’ve put together a Google Doc with a few topics I want to highlight before you begin revising your papers.

Quick Write

You’ll find a one point assignment in Canvas. Let’s do that now.

Final Meeting

Our final meeting is on Tuesday, December 10th from 1:30 to 4:00. The University closely regulates how we use exam time. When we meet during the exam period, I would like to do panel presentations. Here’s our proposed panels:

  • Team AI Paper Assessment: Addie B, Addie R, Angelo, Riaya
  • Team AI vs Human Art: Wyatt, Lara, Diana,
  • Team Creative Writer Editing: Anna, Kim
  • Team AI Lesson Planning: Winonah, Ryan, Taryn
  • Team Short Stories: Sarah, Ali, Julia, Aidan
  • Solo Nico on Automated Weapon Systems
  • Solo Ben on AI and Psychology
  • Solo Aryannah on AI and creative writing
  • Kyle?
  • Dalton?

150 minutes, 8-10 groups. 10-15 minutes per group.

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ENG 301 13.W: Revising Resumes

Today’s Plan:

  • Schedule Reminder / Homework
  • Resume Principles
  • Looking at Resumes
  • Revising Your Resume
  • My Normal 75 minute Resume Lecture / Workshop

Schedule Reminder

Monday, Nov 15th: Final work day with Community Engagement Teams. Homework: Revise your Community Engagement Project. Polish up and submit a resume draft to Canvas.

WE ARE HERE Wednesday, Nov 17th: Revising Resumes–focus on content (note: I am assuming you can come to this class session with a resume. If you don’t have one already, then it is time to make one; the project is designed to address how to *revise* resumes). Why you need two different versions of your resume (plain text and polished design). Why polished design does not mean wacky Microsoft template. Homework: finish up revising your Community Engagement Project.

Friday, Nov 19th: Cover letter crash course. Homework over Thanksgiving break: find two job advertisements OR internship opportunities. Use B&L’s coding scheme on those advertisements to identify as many codes your job materials need to address as possible. Over break, draft a cover letter for one of these positions.

Monday, Dec 2nd: Peer-review cover letters. Homework: revise cover letters based on peer feedback.

Wednesday, Dec 4th: Shall we wrestle with Linkedin? Revising resumes-focus on design.

Friday, Dec 6th: Peer review resumes.

During exam week: you will submit your resume and cover letter to me. I will also distribute a short course reflection survey.

Ten Minutes on Resume Principles

My normal resume lecture takes a full 75 minute class session. You will find it below. We don’t have time for that; I’ve included it below so that those of you who are close to the job market can go through it later. Instead, I am going to try, very quickly, to gloss what I think is important on a resume.

A Quick Scan: I like simple, minimalist resumes with strong hierarchy and contrast. In many cases, the best resume is one that a human being can skim quickly and learn the most important things about you. Sure, you have to be prepared for the machine and loaded with key words (think B&L Coding Scheme), but you also have to be prepared for the 8 second scan.
Thinking About Real Estate
I want you to think about how to order your resume, what headers to use, and in what order you want to organize material. In terms of potential sections, you might have:

  • Objective Statement
  • Education
  • Work History
  • Relevant Experience
  • Skills, Technologies, and Competencies [Pick one, two, or all three!]
  • Relevant Coursework
  • References

But how should you order those sections? In the order of your strengths. Note that having a college degree might not be the most impressive thing about you. Many people have a college degree. Is your GPA a 3.75 or better? Okay, then maybe put education first and include your GPA. Otherwise, I would hope that you have work or relevant experience to highlight before your education. Remember: 8 seconds, quick scan, what do you want me to see?

Let me share a template.

Thinking About Bullets
Everyone knows that when you write a resume, you have bullet points with a list of duties and obligations. WRONG! You should have bullet points with a list of tools, technologies, professional competencies, and personal characteristics. I know where we can find such a list!. But, beyond B&L, the list of keywords you incorporate into your job advertisement should come from two places:

  • The advertisement
  • The “About Us” page of the corporate website

“Wait, Santos, wait. It sounds like you are suggesting that every version of our resume should be tailored to every job to which we apply.”

Yes. YES. That is exactly what I am telling you. You don’t rewrite the whole thing, but before you hit send, you look at the job ad and the website and identify how you can edit your resume to incorporate their terms. This is especially important in an era in which companies are using scanning software to vet resumes, because they are likely generating their own lists of keywords for the scanning software to identify. So if they, on their website, talk about how “At Hellscape Inc we really value people people! Folks who know that good work comes from good relationships,” then I would not write “Interpersonal skills” on my resume. As in, working the cashier at Boba Tea required interpersonal skills or

Boba Tea

  • Developed interpersonal skills to greet customers

I’d write

Boba Tea

  • Cultivated positive relationships with customers to help increase sales

My Normal 75 minute Resume Lecture / Workshop

Rhetorically Constructing Resumes

When I teach resumes at the undergraduate level, I emphasize the importance of an rhetorical approach. Rhetoric here means two things to me:

  • First, it means that I attempt to read what the other person wants, thinks, values, and prioritizes
  • Second, it means that I approach the situation without an expectation of control or mastery, that I understand that the situation calls for a calculation of risk

I contrast this rhetorical approach to the more “philosophical” approach that tends to drive the advice one would get from career services or from many resume books and websites. Philosophical approaches try to teach hard and fast rules for developing materials. Do this! Don’t do that! They are often more concerned with their own preferences; and thus overwrite the wide chaos one finds in ads with a more simple and controlled framework. They also tend to be more conservative when it comes to voice, tone, and content. I am skeptical of this kind of “cookie cutter” approach.

Rather, I think you should approach your job materials less in terms of a baking recipe and more in terms of playing a poker game. When you play poker, the cards you hold are important. But equally important is your ability to read your opponents, and to make sure that you adjust your play based on theirs. You cannot plan out a poker strategy before you play the game–you can have ideas, certainly–but those ideas have to be re-calibrated once the game starts and you begin familiarizing yourself with the players.

In terms of a job search and the construction your materials, it is useful to have drafted in advance a resume and a cover letter. But the resume and cover letter you send to a potential employer should always be transformed based on the position for which you apply. As I talked about in the smaller groups on Wednesday: in an era in which we are fighting algorithms to make sure our materials make initial cuts or receive high compatability scores, you want to make sure as much language from an add shows up in your materials as possible. Manipulate headings and terms to match the language you find in ads.

But these transformations shouldn’t be merely cosmetic–you should create content that you think speaks to that particular organizations needs. I’ve been on the job market twice in the past 15 years, and both times I started with a default letter and CV. This doesn’t mean I recommend writing a completely different letter for every job. I don’t, no one has time for that. [job letters-unc (teaching new media and tech writing), msu (digital rhetoric research), tamu (classical)]. But I do recommend spending time reading an ad carefully, thinking about how you arrange material, and making sure that the language you use in a letter matches up with the language you find not only on an ad, but also on an organization’s website (mission statement, about us, projects). Your resume and cover letter should show organizations how you can use research and rhetoric to craft more compelling prose.

Rhetoric is the art of adapting a message to a particular audience, of recognizing the affordances and advantages of a particular situation. It always involves elements of risk and chance. I believe job searches are particularly arbitrary–there is no system or pattern to what employers look for because every employer, every human resource director, is different, and brings to the process her own preferences, methods, and attitudes. The best we can do is to learn to analyze, listen, and think through possibilities–to be aware of the potential choices we have and to make precise calculations for every position to which we apply. While we can’t be certain, we can do our best to know our audience(s), and to tailor ourselves to their preferences.

Some Practical Advice that May Even Be Useful, in Some Situations, Some of the Time

Okay, with those rhetorical reservations in place, let me tentatively offer some advice. First, we need to make sure we are designing resumes that are ATS (applicant tracking system) compliant. This is probably the biggest change I have had to deal with in the 15 or so years that I have taught resumes–the increasing difficulty and prioritization of designing a document that 1) can “beat” the machine and 2) is still persuasive, compelling, and/or readable to a human being. The advice 10 years ago focused on the importance of keywords (previous link). So does the advice today . I think our Project 1 Coding Sheet is a great generic resource for identifying keywords–but be sure to code any advertisement to which you plan on applying to see if you can identify idiosyncratic language. Also, preparing resumes for ATS has implications for style and design. (Note: see tool at the bottom, see Common mistakes, short video).

In the 2010’s the fad was to use fancy templates. To create highly graphic resumes. Visual resumes are still a thing. I still think these have a place, especially if you are applying for visual-design jobs. But I am skeptical of a lot of Canva, Microsoft, and even InDesign templates for job materials. Many of those templates are designed for a very precise amount of content. And that means that when you use that template, you end up having weird gaps, spaces, or crams. They look weird instead of showing design skill and attention to detail.

So let’s assume that we’ve beaten the machine. Now our resume is in the hands (or more likely on the screen) of a human resource director or a manager who needs to wean a stack of 20-25 candidates down to a stack of 5 for interviews. Now we might have to beat the dreaded six second scan.. But beware keyword stuffing!

Let’s close this section with a review of some generic but staple resume advice–a few Squawkfox articles.

Plain-Text Resumes

Beyond ATS preparation, there’s a movement towards plain-text resumes. There are documents with no formatting–bold, italics, bullets, etc. Such documents take ATS formatting to the extreme.

Sample Resumes.

Wright, Dol, and Collins (2011). See sample resume description [could this go in a resume or a cover letter? Top of the resume for a person? Or bottom of a resume? Where to position this?]. See Wonderlic.

Another resource to help identify strengths/compatibility: Big Five personality test.

Here is my heuristic/template for starting a resume

So, this is a mess of notes. Let me try to sum this up into a list of questions to guide your resume.

If you are submitting to a human, then I would likely suggest you have a non-plain-text resume-either a designed resume or a simple, clean text resume (like, for instance, the boring template I provide above). If you are submitting to an algorithm, then I recommend a plain-text resume. These days, you should have both prepared.

I would only use a template if you feel confident in your ability to edit said template. It is better to play it safe than to use a template poorly.

You should organize the material in your resume to put your most impressive content first. That might be your education. But it might not be. Do not feel compelled to put your GPA on your resume (and I would only list it if you are a 3.5+). Do not feel compelled to put every job on your resume.

Old rules dictated that a resume never extend beyond one page. I don’t think that rule works in a digital, algorithmic age. BUT, prioritize what goes where.

An objective statement allows you to repeat the job title. They are not necessary. Some people love them, others see them as a waste of space.

There’s no need to list references. But, if you have empty space, then they do not hurt. I’d rather see a list of skills.

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ENG 301 12.F: Job Search Project

Today’s Plan:

  • Community Engagement Project Timeline
  • Job Search Project Overview
  • A Tentative Schedule

Community Engagement Project Timeline

I have updated the Canvas assignment for the Community Engagement work. My plan is to provide feedback on all of that work before Monday’s class.

Job Search Project Overview

Between now and the end of the semester, I want to focus our attention on applying for jobs. Of course this means we will generate/revise resumes and cover letters. But, additionally, I want to help you locate, read, and analyze job advertisements. We’ll whip out the Brumberger and Lauer coding scheme one more time to both rhetorically analyze job advertisements and generate language for your resumes and cover letters.

For instance, think through the community engagement projects you are doing right now. How many codes can you ascribe to the work you are doing?

Let’s look a bit at job/internship searching.

A Tentative Schedule

Monday, Nov 15th: Final work day with Community Engagement Teams. Homework: Revise your Community Engagement Project. Polish up and submit a resume draft to Canvas.

Wednesday, Nov 17th: Revising Resumes–focus on content (note: I am assuming you can come to this class session with a resume. If you don’t have one already, then it is time to make one; the project is designed to address how to *revise* resumes). Why you need two different versions of your resume (plain text and polished design). Why polished design does not mean wacky Microsoft template. Homework: finish up revising your Community Engagement Project.

Friday, Nov 19th: Cover letter crash course. Homework over Thanksgiving break: find two job advertisements OR internship opportunities. Use B&L’s coding scheme on those advertisements to identify as many codes your job materials need to address as possible. Over break, draft a cover letter for one of these positions.

Monday, Dec 2nd: Peer-review cover letters. Homework: revise cover letters based on peer feedback.

Wednesday, Dec 4th: Shall we wrestle with Linkedin? Revising resumes-focus on design.

Friday, Dec 6th: Peer review resumes.

During exam week: you will submit your resume and cover letter to me. I will also distribute a short course reflection survey.

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ENG 123 11.W: Writing a Methodology Section

Today’s Plan:

  • Writing a Methodology Section

Writing a Methodology Section

Think of writing a methodology section as if you were writing a recipe for baking a cake. I specifically say baking and not, say, grilling, because baking involves chemistry. You can grill steaks that have been “seasoned with salt and pepper.” You don’t necessarily need exact measurements. Try baking a cake without exact measurements and tell me how that goes. So the first and most important lesson when it comes to writing up a methodology section is to be detailed and precise. A researcher should be able to read this section and recreate your data pool and your analysis, and expect to get similar results.

Generally, any methodology section has three primary concerns:

  • Collection: When you start a recipe, you have to collect your ingredients. That is what you are doing here. You explain to the reader how you gathered all the things you needed to do this project. What tools did you need? What objects did you need? What people did you need? How did you find them? How do you justify the decision to do it that way?
  • Analysis: How did you analyze them? What did you look for? How did you know to look for that? Who else has looked for that? How does your methods compare?
  • Reliability: What did you do to make sure your results were accurate? Did more than one person analyze each item? Did you hold norming sessions to ensure everyone is on the same page?

Note that sometimes you might say that you had based your project on a previous research project, and then describe that project and how you changed it. That might be a solid opening paragraph. But I even in that case, I expect a methodology section to have sub-headings like the one’s above.

Also note that I have excused y’all from having to write a reliability section. That doesn’t mean they aren’t appreciated–if your group did something to ensure reliability, then tell me about it. But they are not required.

Let’s look at a sample methodology for a project that, apparently, I will never finish writing.

Let’s look at some sample student methodologies from my video game research writing class.

Notice how I mention specific technologies and processes. I’m doing my best to walk my reader through what I did step-by-step.

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ENG 429 10.R: Developing a Prompt Engineering Editing Manual

Today’s Plan:

  • Tell Me About the Document You Will Be Editing
  • Developing a Prompt Engineering Editing Manual
  • For Next Session

Tell Me About the Document You Will Be Editing

What is your “target document”: Academic writing? Professional report? Essay? Journalism? Short story? Poetry?

Developing a Prompt Engineering Editing Manual

The goal for today’s class is to develop a Prompt Engineering Editing Manual (the PEEM). I want us one set of procedures that everyone will follow as they revise their target document. We will make this document flexible so that it can accommodate both academic, professional, or creative writing projects (though I think poetry will be harder than prose).

We are going to base the PEEM on the document Jordan Smith provided me, Nasa’s Jet Propulsion Lab’s 1980 The Levels of Edit. I will break you up into five teams:

  • Team One: JPL Language Edit (items 1, 2, 3, 7*, 9) Shellee, Amber
  • Team Two: Warriner’s Grammar “Usage” Jaiden, Luna,
  • Team Three: JPL Structural Edit (items 1, 2, 3*, 5, 7, 8) Sam, Matt, Lauren,
  • Team Four: JPL Structural Edit (items 9, 10, 11, 12, 13, 15) Beth, Jacinda,
  • Team Five: Warriner’s “Creative Writing” and “Description of a Character” Rose, Deeds, Wyatt

Teams 1, 3, and 4, your team assignment is to transform whatever instruction you find in the JPL into an instructive prompt that can be copy/pasted into ChatGPT. Each item has to be transformed into a creative and non-creative prompt.

Team 2, your assignment is to develop 5-7 “usage” prompts out of the Warriner’s Grammar manual. In some cases, you might simply use the table of contents, others might require you actually flip to those sections.

Team 5, your assignment is to develop 5-7 “creative” prompts out of the Warriner’s Grammar manual.

Because I think having 5 teams work simultaneously in the same Google Doc might be a bit too chaotic, I will ask you to develop your work separately and move it into my master Google Doc near the end of class.

For Next Session

Turn in a copy of your un-edited target document to Canvas.

Run a test for me. Take any document other than the one you want to use for this project and run it through a part of the PEEM. Afterwards, feel free to suggest an edit in Google Docs, to leave a comment, or to write a new potential prompt.

Finally, I want you to develop a prompt for the PEEM. It can be specific to a particular genre (academic, fiction, poetry) or generic. I will develop an example below.

I would like you to suggest 5 potential opening lines for this story. It is okay if one or two of those suggestions are taken from another part of this story. At least 3 of the suggestions should be original. I prefer opening lines that dramatically introduce a person, describe with detail, clarity, and intrigue an object or place of significance to the story, or create a mystery, perhaps by coming out of left field and disorienting the reader a bit.

Note: I used to teach a great essay on first lines and revision called “Killing the Babies and Captivating First Sentences” by Footnote Maven, but apparently the Internet ate that article. The above prompt was based on something close to it, “Hooked! Writing Killer Opening Lines” by Eric Scot Tryon.

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ENG 301 9.F: Writing for Social Media

Today’s Plan:

  • Job Report Feedback: Writing a Discussion Section (25 minutes)
  • Writing for Social Media: Compression

Writing a Discussion Section

I wanted to look at an exemplary paper and talk about how to generate a discussion section.

Writing for Social Media

Remember back to the Lauer and Brumberger piece following writers around their workplace. Today we are going to pretend we are Tom, a social media strategist. We are a social media strategist for an academic publisher, and we have three different texts to market.

Case:
Corporate has tasked your research team with coming up with some copy that can be stretched across a few different social platforms. We have to be ready to distribute that copy across Facebook, Twitter, and Instagram. They don’t have a graphic image selected yet, and are open to ideas. Corporate would like three different copy versions. One should be aimed at students, one should be aimed at teachers, one should be Halloween-themed. Please be sure to include potential hashtags.

Resources:
#1 Let’s look at MailChimp’s corporate style guide. [Writing for Social Media, Voice and Tone]. Hey, why that rule about “trending topics”.

#2 AAMC Guide.

#3 Swimm poetry journal

#4 Remember that human beings are narrative creatures. We like drama and tension. Problem and solution.

For Monday’s class:
Generate 9 pieces of copy: (the three requested versions for the three articles above). Identify two potential hashtags for each post. If you want to identify images too, go crazy. You might turn this in as a Google Doc or as a Google Slide show with comments. Your choice.

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ENG 9.R: Testing Artificial Intelligence’s Ability to Edit Writing

Today’s Plan:

  • Eyman’s Article and Assignment
  • How I Aim to Transform the Assignment
  • A Schedule of Sorts
  • What are the levels of editing?
  • How do we transform the levels of editing into prompt engineering?
  • What AI technologies should we include in this study?

Eyman’s Article and Assignment

We can find Doug’s article here.
A major difference: Eyman tested the ability of AI technologies to summarize complex technical documents. Makes sense, he was teaching a technical writing class. Given the nature of our major, I am more interested in testing its ability to *aid* and/or *transform* the editing process. Let me clarify several different research questions and ask you which one(s) you find more interesting/productive:

  • Are we asking if AI helps people learn to edit?
  • Are we asking if AI helps people who know how to edit [in our case, you have taken at least ENG 327 Editing or JMS 350 News Editing and have a fundamental knowledge of and experience with the levels of editing]
  • Are we asking if AI can edit papers and testing the effectiveness of different approaches to prompt engineering?
  • Are we asking if, provided a general prompt to edit, AI can edit papers effectively (note: I don’t think I care about this 4th question).

As I noted, you all took a different approach to the first project, which was awesome because I got to see a wide range of results. That’s interesting! Here, however, I would like more focus–I am less interested in “wow that’s interesting” and more determined to “make some fucking knowledge,” in part because I just submitted a sabbatical application that says I will write about the knowledge we make in this class (and I’m going to write about the first project too–but I want an article that demonstrates the value of experimenting and working with AI.

So, I am open to having different teams with different foci–maybe we pick two of the four questions above? Let me hear some gut responses.

How I Aim to Transform Eyman’s Assignment

I wrote an assignment description back in August. Let’s revisit that.

A Schedule of Sorts

  • Week 10 (next week): develop materials for prompt engineering (whatever research question we decide on, lets collaborate on approaches). Review levels of editing materials. Build our research methodology (I used to call this stage of the qualitative research project “building an analysis machine” but I think that will get confusing–“build a little machine to test the machine”).
  • Week 11 (Oct 29/31): Do the editing/machine thing.
  • Week 12 (Nov 5/7): Do more editing/machine thing? Or start the writing?
  • Week 13 (Nov 12/14): Finish the writing. A reflection doc, some synthesis.
  • Week 14 (Nov 19/21): Final Project Proposal. Work on final project.
  • Week 15 (Thanksgiving, No School): Work on final project.
  • Week 16 (Dec 3/5): Work on Final Project
  • Final Class Session: December 13th 10:45-1:15

Levels of Editing

Here’s where I once again admit that I am not an editor. My knowledge of editing is quite limited; when I think of editing, I think of “substantive editing” (helping to develop content), “copy editing” (helping to identify areas of confusion, make sure content is rhetorically directed to its audience), and “proofing” (sweating all the small details and grammatical foibles).

So I reached out to Jordan Smith, who gave me a resource. It is in Canvas. I also scanned a few entries from the Alred et al’s Handbook of Technical Writing (the book I used to use in ENG 301). No I didn’t, but I will!

Update: Jordan just sent me this, which seems like a good introduction.

What AI Editing Services Should We Use?

Hey look, a Reddit Thread.

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