Today’s Plan:
- Overview of Today
- Likert Scale
- Analyzing Data
- Homework
Overview of Today
I’m pretty sure your group has already drafted some kind of tool to analyze the objects you’ve collected this week. I want to spend the first 20 minutes of class formalizing that tool, then give you 15 minutes to practice with it. Then we will run a quick norming session (about 15 minutes). I’ll be moving from group to group to check on your likert scales. So:
- 20 minutes on Likert scales / construction of Google Forms
- 10 minutes of practice analysis
- 10 minutes of solo analysis
- 5 minutes minutes of team debrief
- 5 minutes to set the homework expectations
Constructing / Finalizing Your Likert Scales (Analysis Methods)
While the term likert scale might be unfamiliar, I can almost guarantee you’ve encountered one before.
- It is very likely you have encountered a Likert scale
- It is likely you have encountered a Likert scale
- It is neither likely or unlikely you have encountered a Likert scale
- It is unlikely you have encountered a Likert scale
- It is very unlikely you have encountered a Likert scale
Note: social scientists and marketers often omit the middle option above. Doing so forces a respondent to make a decision–and often the hardest decisions are those that require us to put something above or below the median cut line. The middle option provides respondents with an opt out.
Note: If you do a ranking scale, make sure you tell someone whether 1 is their favorite/good or 1 is their least favorite/bad.
I’ve already shared a few scales from previous semester with you. A refresh:
Story Driven Female Protagonist Tool
Is this character highly sexualized?
- Highly sexualized (4)
- Somewhat sexualized (3)
- Somewhat unsexualized (2)
- Highly unsexualized (1)
Race Research: Representation of Latino Characters
Does the character fit one of the following archetypes?
- Spicy sexpot [oversexualized characters]
- The maid / domestic servant
- The gangbanger / drug dealer
- Spanish only speaker / hyperbolic accent
(Note: I remember working with some groups on this Monday, but I’m not sure the race team made it to the point of constructing an assessment that moves beyond representation–I’ll talk with y’all first. Maybe given our time restraints, representation is enough? Or can we look at covers to check for tropes?)
Where Will You Input Your Data?
Decision time: will you put data directly into a spreadsheet? Or will you
Team / Solo Analysis
Team Analysis: Okay, take 15 minutes and use your tool as a team to analyze one object at a time. Discuss friction. Try and get on the same page.
Solo Analysis: Take 15 minutes and individually analyze objects. Keep your results secret from your teammates (when there is about 5 minutes left, I’ll ask you to share your results via a Form or to a Sheet).
Homework
Conduct analysis. How much? Let me talk to your groups real quick.
Every object has to get rated by at least two people.
