Today’s Plan:
- Extra Credit
- Designing Logos
- Homework
Designing Logos
I’m going to give you today’s class to work on designing the introductory credits for our Building a Strong Foundation videos. Remember that these are due Wednesday in class.
Some quick tips for designing a logo. While you don’t necessarily have to design a logo, I think these principles are pretty universal.
Here is a link to the UNC style guide which contains official colors and fonts.
Also, if we are using photoshop, then we need to know the difference between a raster image and a vector image. We want these to be vector images.
So, let’s confirm some things these openings need to do/consider:
- 3-7 seconds
- Establishing Shot (montage? single-shot?)
- Color grading
- Incorporate slogan: Building a Strong Foundation
- Have template for introducing professor, department, and class
- Bonus: copyleft music
Have I forgotten anything?
By copyleft music, I mean music that is in the public domain. This could include:
Homework
By next Wednesday’s class, I want everyone to produce a 3-7 second intro sequence–something similar to Clark’s sequence but shorter. This sequence should use some b-roll, contain a Building a Strong Foundation / Liberal Arts Foundation logo, a way of introducing a class and the faculty member. LATER we will add some copyleft background music.
Because some people are lagging behind with their b-roll, I suggest you start by drafting a potential logo and title in Photoshop. Feel free to upload .psd file to the drive. I have a few files in there you can work with.
Submit this assignment as LAF Opening Draft. I’d upload it to Youtube (you can delete it after class).
